Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
Lire la suite"This is a book about change … . It’s a collection of 14 articles including four case studies. … ‘a collection of ...
Lire la suiteExperience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages ...
Lire la suiteTeaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is ...
Lire la suiteAs a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...
Lire la suiteThe purpose of this study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, ...
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